Web Design & SEO Agency in Novi, Michigan

Blue Lake Web Design is a leading web design and SEO agency based in Novi, Michigan. Founded in 2014, we create stunning, results-driven websites and manage complete digital marketing campaigns for businesses of all sizes. With over a decade of experience, Blue Lake has served 500+ satisfied clients across diverse industries.

Web Design Services

At Blue Lake Web Design, we build stunning, high-converting websites tailored to each client's specific needs and budget. With deep expertise across various platforms, we specialize in leveraging WordPress to deliver affordable, SEO-optimized custom solutions.

Our WordPress website design process involves:

Optimized for Speed We configure lightweight yet feature-rich WordPress builds focused on fast page speeds and seamless mobile responsiveness.

SEO-First Approach Our designs focus on target keyword pages, schema markup, siloed site architecture, and optimized metadata to boost organic rankings.

Conversion-Driven Layouts While aesthetics matter, we prioritize user flows that guide visitors to calls-to-action via forms, chat, ecommerce and other conversions.

Scalable and Secure We develop sites according to industry security best practices while providing room to grow through WordPress integrations with CRMs, email services, analytics and more.

In addition to custom WordPress solutions, we have deep experience building websites using Webflow, Shopify, Wix and other leading CMS platforms. We also hand-code custom front-end designs using HTML, CSS, JavaScript frameworks like React.

SEO and Digital Marketing

While stunning website design provides the foundation, driving actual business growth stems from holistic digital strategies spanning search engine optimization (SEO), pay-per-click ads (PPC), social media and beyond. As both a Premier Google Partner and certified HubSpot agency, Blue Lake Web Design develops integrated omnichannel campaigns tailored to capture more qualified traffic, nurture leads, and boost sales.

Our comprehensive digital marketing services include:

SEO Audits and Implementation We identify technical vulnerabilities and content gaps through audits while executing ongoing on-page and off-page optimization initiatives to improve organic rankings across engines.

Google Ads Management
Our PPC experts manage Google/Bing search campaigns while leveraging analytics for continual optimization towards maximum ROI on ad spend.

Social Media Advertising We specialize in highly targeted Facebook, Instagram and LinkedIn ads that further amplify brand messaging to relevant audiences.

Email Marketing and Lead Nurturing We build customized workflows within HubSpot or client CRMs to convert website traffic into leads and sales through personalized email sequencing.

Local SEO and Reputation Management Our localized SEO tactics improve community visibility on Google My Business, optimizing citations and reviews to capture neighborhood commerce.

As you can see, Blue Lake leaves no online channel untouched when it comes to generating awareness, engagement and conversions across the complete buyer's journey. Let's connect to explore how our integrated digital marketing expertise can accelerate your lead generation and sales growth!

We Deliver Real ROI - Not Just Beautiful Websites

Too many web design agencies tout visual aesthetics and creativity as their primary value proposition. While stunning interfaces certainly provide essential branding, Blue Lake rejects the notion that creativity alone drives meaningful business success online. We firmly believe maximizing your ROI should sit at the core of every website's purpose.

To that end, Blue Lake leverages meticulously designed sites as comprehensive revenue generation engines - not just pretty online brochures. Our award-winning custom builds place intense focus on empowering vital key performance indicators tied to bottom-line growth:

More Qualified Website Traffic

Through technical SEO audits and ongoing optimization, we drastically expand organic discoverability and visibility within valuable search engine results. This breaks dependency on paid ads alone.

Higher Contact and Lead Capture Rates

Our strategically designed site interfaces, user flows and call-to-action placement convert more of that expanded traffic into sales contacts via phone calls, form fills, live chats and email sign-ups.

Expanded Customer Acquisition and Revenues

Superior conversion-focused web design compounds visibility and lead gen wins into closed sales, higher customer lifetime values and expanded revenues from both existing and net-new buyer segments.

Blue Lake offers much more than aesthetically pleasing websites that do little to impact client success metrics. Our award-winning solutions drive tangible ROI through optimized architectures producing more leads, conversions and revenues month over month. Let us define an updated web presence singularly focused on accelerating your business growth in 2023.

Become a True Marketing Partner

We don't just build websites and move on. Blue Lake forms long-term partnerships with clients focused on tangible success metrics over months and years. Through open communication, constant testing and analytics, we evolve digital platforms and marketing plans as needs change.